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The Romack Marketing Analytics group augments your marketing operations with highly specialized analysts and developers who provide expertise on all aspects of campaign management from planning through execution.

Overview:

Smart business is all about the customer, and support from marketing technologies is essential.  But choosing the right solutions for a company isn’t easy – or cheap.  It requires thorough research, meticulous planning and a long-term commitment.  You may be overwhelmed by having too many tools to choose from.  You may have found that what your competitors are doing is too expensive for you.  Or you might be unsure what to do because of previous failures or current tool investments. Unica Campaign is one solution we employ. Feel free to complete this needs analysis form: pdf

We can help.  With a wealth of experience assisting clients across a variety of industries and market sectors, Romack can provide a wide range of technical, tactical and strategic consulting offerings that help companies navigate around these obstacles.

We provide a spectrum of Marketing Analytics services:

Our Solution:

Romack’s Marketing Analytics Group provides objective, specialized consulting and professional services to:

  • - Increase revenue through customer loyalty and value
  • - Develop analytical insights for more profitable business applications
  • - Optimize technology resources

Romack has over 15 years of experience with helping clients manage people and customer information to improve results.  Our consultants have experience within numerous industries.

The Value Add:

Romack’s Marketing Analytics Group is there when you need us…and only when you need us.  We have the expert resources that can work in tandem with your marketing team to plan, execute and/or deliver marketing programs that strengthen customer relationships and maximize revenue flow. Let us be your Marketing Technology Champion and deliver the ROI you've been looking for.

Industries Served:

- Telecommunications
- Financial Services
- Government
- Health Insurance
- Travel & Airline
- Hospital Systems
- Media
- Pharmaceutical 
- Retail 
- Information Technology
- and others...

Marketing Analytics Services:

Campaign Strategy
- Marketing Program Design
- Customer Segmentation Strategy
- Key Performance Indicator (KPI) Analysis
- Engagement Strategy

Campaign Design
- Process Flows and Requirements
- Content Alignment
- Campaign Set-up and Testing
- Establishment of Success Metrics

Campaign Reporting
- Activity Reports
- Survey Results
- Graphs
- ROI Calculator

Strategic Services
- CRM Strategy
- Customer Analytics and Data Mining
- Program Strategies
- Implementation Road Maps

Data Hygiene
- Data Integrity Analysis
- Merge / Purge Process
- Intelligent Data Scrubbing
- Data De-dupe
- Address Verification

Campaign Analysis
- Reporting Requirements and Design
- Lead, Opportunity and Revenue Tracking
- Results Interpretation
- Program Refinement